Customer Segmentation of Personal Credit using Recency, Frequency, Monetary (RFM) and K-means on Financial Industry

نویسندگان

چکیده

This research focuses on how to build a segmentation model for credit customers identify the potential defaulting based their transaction history. Currently, there is no available this possibility of payment failure. Credit scoring helps in minimizing risk when applying credit. However, using RFM (Recency, Frequency, Monetary) models score each variable customer's financial activity. K-means then assists process segmenting results scoring, which occurs middle repayment schedule. Challenge decide that can be used and interpret clusters have been formed actual implementation customer. The Bank divide failure by so banks take preventive actions as information collection system able make withdrawals or billing.

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ژورنال

عنوان ژورنال: International Journal of Advanced Computer Science and Applications

سال: 2023

ISSN: ['2158-107X', '2156-5570']

DOI: https://doi.org/10.14569/ijacsa.2023.0140417